No one can turn back time Essay Example For Students

Nobody can go back in time Essay A light breeze blew over my face, my feet were on the delicate sandy sea shore. I was remaining there turning towards the sea the sun was setting, strolling nearer to the water.. a shudder went down my spine. Very frightened, I ventured into the cool, freezing night water. I looked down to see my appearance, I was completely screwed, and as I stroll in more I wanted to live a cooler. The sun went down so gradually, the clamor of the sea vibrated in my mind, I was sprinkling in the water. Since it was up to my hips I started to swim. Swimming across attempting to arrive at the sun I was depleted, the path was nerverending and there was no chance I could have gone to it. The sea was still and cold yet I felt warm as sweat shaped on my temple. Similarly as I halted to hear a sprinkling commotion, a virus breeze removed the glow. Something was traveling my direction, I felt the power of the water pushing against me. I was in fear when I felt a harsh side of something brush by my leg, considerably more perspiration had move down my cheek and I was totally stunned. Considering what it was, I understood I have swam excessively far, however what was that puzzling animal stowing away underneath the water. It happened once more, gradually following a second or two, I heard a little sprinkle, I needed to shout however no stable appeared to come out. I saw a sharks blade bouncing all over, too terrified to even think about moving or shout I remained there, down vulnerable water I felt the shark with those sharp teeth gnawing in to me. I needed to shout and holler however I couldnt and I at long last could when Ive been nibbled, yet it was past the point of no return. Nobody can go back in time. I felt extremely hot, I laid my hand over my temple, sweat streamed on it. My eyes began opening, yet my cerebrum appeared to be half sleeping, I grinned to myself and said it was every one of the a fantasy. As I began to get up, I felt this intense torment that moved through my leg, the nibbled one,and as I checked out I could hear such a significant number of individuals saying She woke up. I was pondering where I was, and youve got it. the emergency clinic! Glancing around such a large number of individuals have now swarmed around me and they looked like specialists and attendants. All things considered, I said to myself, who else might they be able to be when Im in the medical clinic. Back to the agony, I laid down in my bed and my agonizing leg started stinging. They put my to dozed as I was taking to another room, which Oh no, was the activity room! I was freezing needing to get out, putting me to rested wasnt a smart thought, I was battling to keep wakeful however out of nowhere I had a feeling that I remained up the entire night. I woke up once more, the sun was presently sparkling splendid from outside the window, there was no more torment from my leg and as I took a gander at it.. I was as stunned as when I was chomped. Nobody really informed me and asked me regarding it, they had hacked my leg off!! What's more, presently I need to wear this phony leg for my entire life. I was extremely furious and baffled, I didnt feel this would really occur, and in the event that I had knew I wouldnt have swam. Yet, as I said previously, think before accomplishing something in light of the fact that nobody, definitely nobody can return to the past.

Robert Frosts Poetic Techniques Used in The Road Not Taken :: Robert Frost Poetry The Road Not Taken Essays

Robert Frost’s Poetic Techniques Used in The Road Not Taken Robert Frost uses a few idyllic procedures to uncover the subject in his sonnet, â€Å"The Road Not Taken†, which is focusing on the significance the dynamic of one is, whether or not or not it is concurrence with the goals of their companions, and how it can influence their future. The strategies practiced in this bit of work are imagery, symbolism, and tone. Imagery is the most effectively utilized strategy because of the reality a decent number of lines situated in this sonnet is utilized to connote a specific item or thought identified with our life or today’s world. Symbolism is noteworthy in drawing out the topic for the explanation that it permits the peruser to develop a delineation in their psyche, allowing them to relate more to the sonnet and decipher the topic their own particular manner. In this sonnet, symbolism allows the peruser to envision the scene that this sonnet happens in bringing about an upgraded comprehension of the topic. The tone this work pre sents is a shaky mentality which permits the subject to be brought out because of the reality the topic identifies with a predicament in one’s life. As observed by the peruser, these strategies unequivocally help in the noteworthy of this particular subject. The primary strategy Frost uses to reveal the topic is the most grounded technique, imagery. Abusing imagery is utilized by containing objects in the sonnet that speak to an article of something pertinent in the reader’s life; consequently, aiding the introduction of the topic. The essentially represented article in this sonnet is the intersection, which is the premise of the subject. â€Å"Two streets separated in a yellow wood,/And sorry I was unable to travel both/And be one voyager, long I stood/And looked down one to the extent I could/To where it bowed in the undergrowth† (Frost.

Examine sociological explanations Essay Example for Free

Look at sociological clarifications Essay There is by all accounts an immediate connect to what goes on in schools and what happens at work. The functionalist way to deal with training and economy is that through socialization instruction keeps up society by bringing youngsters into qualities and convictions, for example, accomplishment. They contend that training encourages what is required inside the universe of work like numeracy and education abilities or explicit aptitudes for specific employments. The training framework designates individuals to the most proper employments, which suits their capacities utilizing assessment results. Through the eyes of the functionalists this apparently is reasonable on the grounds that there is an equivalent open door for everybody, everybody gets the opportunity to prevail in the public eye based on their capacity. On the off chance that they try sincerely and make a decent attempt at school, at that point they will succeed and ascend the social stepping stool getting a higher economic wellbeing. They consider training to be transforming students into model residents that the most capable understudies will succeed and acquire the most significant employments. Durkheim expressed that instruction plays out the capacity of causing people to feel they are individuals from a social gathering. This should be possible through exercises, for example, history. He accepts that school shows students how to co-work and work with others. The subjects that are educated in schools are identified with abilities that are required for work. The training framework filters and sorts the individuals as per their capacity and that the individuals who need to accomplish can do as such regardless of social class or foundation. Parsons feels that the school is the primary spot where they are shown all inclusive qualities and rules. School presents an accord; this is the place everybody concedes to a similar fundamental qualities. Schools challenge students capacities and their abilities so they can be given into explicit employments. Davis and Moore clarified that a few people have more prominent gifts than others and to guarantee that society capacities productively the most capable people are distributed the most effective occupations. The instruction framework is answerable for this, focusing on the individuals who are most capable at that point preparing them for significant employments. In any case, a few people would contend this is awfully idealistic. This thought of meritocracy is false doesn't exists. There are sure obstructions that disrupt the general flow the fundamental one being social class. A case of this is professions, for example, medication and law where certain organizations won't acknowledge you in the event that you have been to a college that was beforehand a polytechnic school. There is nothing amiss with these colleges except for specific individuals and gatherings consider them to be lower class and consequently more averse to utilize them. This is a hindrance that disrupts everything. There is an absence of proof that schools show work explicit abilities, a case of this is the manner by which regularly carries out a responsibility expect you to know cites from Shakespeare, a few subjects have a restricted convenience to the universe of work. The head of having a general agreement in school isn't generally the situation; diverse social gatherings have various arrangements of qualities. Marxists can't help contradicting this methodology expressing that its principle work is to keep up, real and imitate, many ages of imbalances transmitted through basic qualities and convictions. Disappointment and imbalance is energized inside common laborers individuals, this is instructed in schools. What goes on in school is identified with the universe of work, the understudies resemble the laborers and the instructors resemble the managers. Marxists clarification of training is that it does completely rely upon scholarly capacity just the understudies who accommodate will transcend the rest. Schools recreate the proper work power with the right mentalities for processing plant work. They contend that it transforms common laborers kids into conventionalists laborers. Marxists contend that a shrouded educational plan exists in the training framework that channels out common laborers kids into regular workers occupations it is a detached procedure that gets them used to this thought of imbalance and pecking order. It causes them to acknowledge it and not demand it this is the correspondence head. Bowles and Gintis contend that what goes on in schools is legitimately identified with the universe of work. The association of school to that of work is exceptionally indistinguishable, separate school exercises reflecting separate work place undertakings. The assessment results and installment are the delight in working and learning. Instructive achievement and advancement at work depends on work. Again what was simply said isnt consistently the case. Bowles and Gintis never real got any exploration proof to help their cases. Most employments presently request individuals with energy, aspiration and individuals with allure not careless blockheads as Marxist expressed. Not all schools react in the very same manner and not all understudies react in the very same manner as Bowles and Gintis recommended. Not all kids are uninvolved results of the instruction framework it may propel a few youngsters with the idea of winding up in an industrial facility. Paul Willis directed his review in 1977 and gives internationalist way to deal with comprehend the implications students. Willis recognizes master school and hostile to class subcultures. The counter school subcultures where scratched named the chaps ands the professional school subcultures were known as the earoles. Willis was a neo-Marxist who expressed that the chaps created systems to adapt to the fatigue of school and fundamental schedule that they would in the long run end up in grinding away. The chaps decided to and acknowledged themselves as disappointments and didnt see the point in attempting so just surrendered. It was not aloof as Marxists originally suspected. Indeed, even this kind of demeanor made the correct workforce, they were uncritical and just continued ahead with it. Paul Willis centers around real working at the school. One analysis of Paul Willis work is that either the understudy defied the framework or they accommodated they were never truly in the middle of and this didnt truly bode well. It was ridiculous very few individuals were 100% in a class they were in the middle of and this didnt appear in Willis results. Professional Education was presented in light of the fact that when understudies left school and went to work they didnt truly have the suitable abilities for work or the right mentality. Professional instruction changed this and improved their working perspectives with thoughts, for example, work understanding. As a component of Curriculum 2000 key abilities were presented, this was requested by a great deal of businesses and it gave understudies a premise knowledge into how to utilize a PC. Various different plans were presented for those post 16 understudy s who didnt need to remain on at school, the legislature would pay a large portion of their wages and the organization that utilized them would pay the other half. This was incredible for the organization since they were getting work for a large portion of the cost and once they had got to 19 they would sack them and utilize an additional multi year old. The plans prompted low paid and low gifted low maintenance work. The principle focus on the legislature to set this plan up was with the goal that when it came to Election Day it implied that the quantity of individuals who where jobless was low. There was initial a supposition that joblessness was brought about by an absence of abilities among youngsters. In established truth it could be to do with absence of employments. Cohen expressed that this demeanor and order preparing prepared the post 16 individuals to aside from low paid occupations. In end there is nobody straightforward clarification about the connection among school and economy. The entirety of the data highlighted is hypotheses and convictions dependent on alternate points of view. In a specific way the entirety of the speculations are valid and likely in certain circumstance. Nobody can represent the entire of society what occurs in one gathering may be totally extraordinary to another. I would anyway be grade to place my trust in to a great deal of what Paul Willis says mostly as a result of the manner in which he did his examination, it was very inside and out.

Discrimination Immigrants Employers

1. Introduction According to Mathew Benders research republished by EECO, one in ten Americans is foreign born, and one in eight is Hispanic. Immigrants compose 12% of the work force, and almost 40% of new jobs are filled by immigrants. These are target groups for this research report paper who are believed to be facing discrimination from employers based on who they look like and where they come from. This paper is intended to provide a brief overview of the effectiveness of Title VII of the Civil Rights Act of 1964 on reducing and or eliminating discrimination based on national origin. The aims of title VII and facts on current situation will be presented to support the argument. Different types of discrimination by employers that targets national origin will be addressed. The objective is to assess what the performance of the US labor law looks like when it comes to implementing its purpose for which it stands for. Special emphasis will be given to Title VII and its role in enforcing to alleviate discrimination based on national origin. Definitions of discrimination and discrimination based on national origin will be presented. Besides, full version of Title VII and treatment of foreign workers in conjunction with protecting the nation against terrorist attacks will be covered. The role of EEOC that plays in charges alleging that individuals have been denied equal employment opportunities for reason that are grounded in national origin considerations will be explored. Various forms of discrimination aimed at country of birth or affiliation to some sort of ethnic group will be discussed. The effect of discrimination on employees productivity, the role of HRM in managing discriminatory actions in the work place and methodologies that need to be used by employers in hiring the right employee in accordance with labor laws laws from Department of Homeland Security will be given due consideration in this paper. Complaints of discrimination based on national origin and the effort made by the EEOC to resolve the issue, lawsuits and their final fate, the cost of litigation by employers will be highlighted. There will be several types of sources used during the course of this discussion. Most of these sources will be policies and procedures of EEOC, peer review journals, essays and articles written by news reporters various sources searched on the web. Finally, conclusion and remedial solutions will be discussed at the end of the paper. 2. Brief Overview of Title VII and Discrimination Based On National Origin According to EECO definition, national origin discrimination means treating someone less favorably because that individual (or his or her ancestors) is from a certain place or belongs to a particular national origin group. The Equal Employment Commission of the US expands this definition and included the following forms of discrimination to the original definition. Ethnic groups: Discriminating an employee because he or she belongs to a certain ethnic group, as for instance if he or she is an Arab or a Gypsy. Physical, linguistic or cultural traits: A form of discrimination against an employee whose physical, linguistic or cultural traits are closely associated with a national origin group. For example discriminating an employee because he or she wears a headdress or turban where there is no mandated dressing code or uniform. Perception: Discriminating an individual because of his or her perceived membership to an ethnic group or national origin group even if she or he is not actually a member. For example who resembles an Arab in speech, mannerism or appearance even he or she is not of an Arab ethnicity. Race and religion: A person may face discrimination for mere reason of following a religion. . He/she may be discriminated against because of her looks and acts. Mostly religion and race are factors for discriminations based on national origin. The Civil Rights Act 1964 Title VII gives protection to citizens from any racial and religious as well as national origin discrimination. According to EEOC report, time and time again, charges show that employers are discriminating employees based on what they worship, who they look like and what decent they are from. 3. Facts About National Origin and Discrimination Title VII is among federal laws that prohibit discrimination against individuals because of their race, color, national origin, or sex. To provide an in-depth look to title VII, it would be advisable to dictate the scope of title VII protection and its exceptions. Title VII of the Civil Rights Act of 1996, as amended, protects individuals against employment on the basis of race, color, religion, sex or national origin. Title VII principles of disparate treatment and adverse impact equally apply to national origin discrimination. The National security Exception: it is not unlawful employment practice to deny employment opportunities to any individual who does not fulfill the national security requirement stated on section 703(g) of title VII The Bona fide occupational qualification exception: The exception stated on 703(e) of title VII, that national origin may be a bona fide occupational qualification, shall be strictly construed. According to the statistical data compiled by the office of research, Information and planning from 1997 to 2007, total number of charges filed under Title VII alleging national origin-based discrimination is rapidly growing. According to EEOC report, it has received 9,936 charges of national origin discrimination, in 2007. This data shows an increase of 13% 40% compared with that of 2006 and 1997, respectively. In the Fiscal year 2007, the Equal Employment Opportunity Commission has effectively filed and resolved 7,773 national origin discrimination charges using various legal resolutions. Accordingly, employers have incurred total settlement cost of $22.8 million in the year 2007. This sum doesnt include monetary benefits obtained through litigation and given to victims. The figure has a 151% 7.5% increment compared with the years 1996 and 2006 respectively. This indicates the effectiveness of Title VII on enforcing its aims for which it stands for. 4. Major Areas of National Origin and Discriminations National origin discrimination covers wide areas of employeement decisions. According to EEOC report, discrimination based on national origin has been filed regarding recruitments, hiring, promotions, transfers, wages and benefits, work assignments, leave, layoffs and /or terminations, discipline, training and apprenticeship programs. The author of this paper has a chance to observe recruitment process in government job that have been advertised through www.usajobs.com. Even though each job has its own specifications, all have on thing in common, a question of biographic data. This question asks what race or group an applicant belongs to. According to this observation, the question of national origin is implied with in that questioner. That is the place where discrimination on recruitment starts. Once a candidate fills up the application identifying who he/she is, the probability of being called for interview is in question if the name or group on the application doesnt sounds familiar. The same is believed to be true in other areas of employeement decisions. The objective of Title VII is to outlaw employers from engaging in unreasonable employment decisions that discriminate on the basis of national origin. However, in situations of the authors experience mentioned above, it is hard for this law to be enforced because applicants do not know employers discriminatory selection procedures. Employers have been blamed for using various discriminatory rules that violate Title VII of the Civil Rights Act of 1964. Among the many types, the following are key areas of discrimination based on national origin: i) Language Fluency: It was not long when the US senate approved the bill designating English as our countrys national language. This bill believed to have far reaching implications for the laws governing discrimination in the workplace. In 1990, 32 million people in the U.S, or about six percent of the population five and older, spoke a language other than English at home. By 2000, the figure increased to 47 million people. Based on this trend, one can estimate how huge the current figure might be. As this trend has continued, and as the workforce has absorbed increasing number of individuals who cannot speak English or for whom English is a second language, the EEOC has addressed a rising number of complaints alleging national origin discrimination. Major issues that were mentioned in the charges are English-only rule, language proficiency and accent related discriminations. When employers mandate fluency or accent related requirements in the hiring and selection process including job descriptions, job titles, worker specifications, application for employeement forms, pre-employment forms, test administration and validity, interview procedures, referral procedures, final selection processes, or other similar factor s, they are discriminating based on national origin based on language and violating Title VII at the same time. For example if two candidates have possess the same level of English proficiency, but the employer favors the candidate with a British accent over the candidate with a Russian accent, the employer may be charged with unlawful national origin discrimination. Of course, an employer who shows a bias against accents associated with all national origin may also be charged with unlawful discrimination. ii.) Citizenship Requirements: Two US laws make citizenship and/or permanent residency requirement illegal. These laws, Title VII, Civil Rights Act of 1964 and Executive order 11246, have direct or indirect involvement in protecting discrimination based on national origin. Besides, Immigration Reform and Control Act of 1986 prevent employers with four or more employees from discriminating because of citizenship status against U.S. citizens. IRCA is designed to complement Title VII. Its purpose is it to cover areas that are not covered by Title VII. It also forbids national origin discrimination by employers with between four to fourteen employees. The Office of Special Counsel for Immigration-Related Unfair Employeement practices Civil Rights Division, at the Department of Justice puts IRCAs nondiscrimination requirements into effect. In some cases, employers may justify recruitment and other selection decisions based on security requirements. Title VII allows refusal to hire, or termination, where an individual does not meet job requirements that are forced in the interest of national security under any security program iii) Workplace Harassment: Studies indicate that throughout America, harassment on work environment based on national origin is a fact of life for many immigrant employees. A recent study at the University of Michigan found that 46.8% of foreign born employees have complained about being harassed based on their national origin. The number of such charges filed to EEOC has dramatically increased year after year. Title VII prohibits offensive conduct, such as ethnic slurs, that create a hostile work environment based on national origin. Employers have a responsibility to maintain a workplace free of national origin harassment. Employers may be responsible for any on-the-job harassment by their agents and supervisory employees, regardless of whether the acts were authorized or specifically forbidden by the employer. Under certain circumstance, an employer may be responsible for the acts of non-employees who harass their employee at work. 5. Challenges of Human Resource Management On Accomodating Labour Laws and Productivity The number of immigrants in the US labor force reached a historic high of 22 million, or 14.5 percent of the total labor force, in 2005. If the number of immigrant workers in the United States continues along its current trajectory, immigrants may make up between one- third and one-half of the growth of the US labor force by 2030. Immigrant workers have played an important role in the growth of the US labor force in recent history and will continue to play an important role in the future. On the contrary, immigrants are the ones who face discrimination based how they look and/or sound. This drags down employee productivity and creates a burden on human resources management while a company manager is spending his/her productive time in reconciling and resolving such problems. As the number of immigrant employees increases in an organization, it is sometimes inevitable to face large number of national discrimination complains and may bring huge settlement costs 7. Conclusion Human resource leaders must truly value and understand the challenges and opportunities inherent in diversity. Organizations must have a culture that supports and nourishes performance through diversity. As work place harassment caused by national origin discrimination increases, the cost of managing human capital increases and productivity decreases. Moreover, the reputation and moral of organizations that are involved in frequent allegations will be affected negatively. In order to avoid such problems, employers should be cautious in designing their job in way that can accommodate diversity. They can make affirmative specifications on their job descriptions, selection guidelines, promotions standards, transfer and pay issues etc. Equal Opportunity Employment Laws should be displayed in supervisors board and should be accessible for employees view. 8. References Debra S. Katz and Andric J. Ms. Workplace Harassment Now, Magazine, October 2006. Julie Anthey, HR Executive Special Report- Recognizing and Responding to workplace discrimination 2008 B. Lindsay Lowell, Gulia Gelatt and Jean Batalova Immigrant and labor force trends: The past, present and future Migration Policy Institute, Insight No. 13, 2006 U.S. Equal Employment Opportunity Commission Guideline, 2000 Employment and discrimination, U.S. Department of Justice https://www.eeoc.gov/policy/docs/national-origin.html https://www.kollman-saucier.com/articles/article40.html https://hr.blr.com/samples/National_Origin_Discrimination-CO.htm APENEDEX The U.S. Equal Employment Opportunity Commission National Origin-Based Charges FY 1997 FY 2007 The following chart represents the total number of charge receipts filed and resolved under Title VII alleging national origin-based discrimination. The data are compiled by the Office of Research, Information and Planning from data compiled from EEOCs Charge Data System and, from FY 2004 forward, EEOCs Integrated Mission System. FY 1997 FY 1998 FY 1999 FY 2000 FY 2001 FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 Receipts 6,712 6,778 7,108 7,792 8,025 9,046 8,450 8,361 8,035 8,327 9,396 Resolutions 8,795 8,482 8,750 8,691 8,899 9,952 9,172 8,943 8,319 8,181 7,773 Resolutions By Type Settlements 291 307 458 630 668 817 839 815 803 778 848 3.3% 3.6% 5.2% 7.2% 7.5% 8.2% 9.1% 9.1% 9.7% 9.5% 10.9% Withdrawals w/Benefits 222 262 280 276 341 350 333 362 423 376 354 2.5% 3.1% 3.2% 3.2% 3.8% 3.5% 3.6% 4.0% 5.1% 4.6% 4.6% Administrative Closures 2,258 2,211 2,087 1,538 1,448 1,561 1,353 1,365 1,240 1,157 1,227 25.7% 26.1% 23.9% 17.7% 16.3% 15.7% 14.8% 15.3% 14.9% 14.1% 15.8% No Reasonable Cause 5,710 5,439 5,486 5,502 5,461 6,290 6,117 5,951 5,316 5,358 4,939 64.9% 64.1% 62.7% 63.3% 61.4% 63.2% 66.7% 66.5% 63.9% 65.5% 63.5% Reasonable Cause 314 263 439 745 981 934 530 450 537 512 405 3.6% 3.1% 5.0% 8.6% 11.0% 9.4% 5.8% 5.0% 6.5% 6.3% 5.2% Successful Conciliations 79 60 98 159 229 168 112 145 122 106 126 0.9% 0.7% 1.1% 1.8% 2.6% 1.7% 1.2% 1.6% 1.5% 1.3% 1.6% Unsuccessful Conciliations 235 203 341 586 752 766 418 305 415 406 279 2.7% 2.4% 3.9% 6.7% 8.5% 7.7% 4.6% 3.4% 5.0% 5.0% 3.6% Merit Resolutions 827 832 1,177 1,651 1,990 2,101 1,702 1,627 1,763 1,666 1,607 9.4% 9.8% 13.5% 19.0% 22.4% 21.1% 18.6% 18.2% 21.2% 20.4% 20.7% Monetary Benefits (Millions)* $9.1 $11.2 $19.7 $15.7 $48.1 $21.0 $21.3 $22.3 $19.4 $21.2 $22.8 * Does not include monetary benefits obtained through litigation. The total of individual percentages may not always sum to 100% due to rounding. EEOC total workload includes charges carried over from previous fiscal years, new charge receipts and charges transferred to EEOC from Fair Employment Practice Agencies (FEPAs). Resolution of charges each year may therefore exceed receipts for that year because workload being resolved is drawn from a combination of pending, new receipts and FEPA transfer charges rather than from new charges only.

A Cartoon That Depicts One Of Many American Realities...

Cesar Cruz Instructor Chris Ellen July 20, 2015 There is a funny Garfield cartoon that depicts one of many American realities about coffee, â€Å"I’m still a sleepy head, after 1 cup of coffee, To really wake up! I need at least 3 cups of coffee, and to really Rise and shine I need way too many cups†. In the United States specialty coffee sales have reached the multibillion dollar level and are increasing on an annual basis. (Coffee Universe, 2011). This is one of the reasons why there is such a great market for coffee houses, coffee baristas, coffee mugs, coffee makers, and coffee companies like Starbucks. Starbucks not only sell coffee in their top notch coffee houses but also distribute it. Starbucks has a reputation of providing their customers with the best coffee bean available and in order to get such a high grade bean they help the coffee bean plantation owners to improve their business to provide a better quality coffee. Starbucks and coffee are an American staple. 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Gap in Supply and Demand

Question: Give a brief overview of ethical consumption and results of a short opinion survey. Answer: Introduction: In todays world, Consumerism matters largely. It is the mode of consumerism, which determines the progress of the business world. The globalization nowadays determines the behaviour of the consumers. Due to globalization, the countries are becoming more and more aware of the culture, customs, lifestyle and all other related aspects of each other. People are no longer confined to their own culture and conventional choices. The citizens of every country are acquiring knowledge about each others opinions, culture and thoughts, which are influencing them, consequently making them adapt easily each others modes of living life in terms of everything. However, it is a very good sign that consumers are now thinking about consuming ethically or rather making the act of consumption much more ethical. It is very important to become aware of the increasing damage that is done to the environment daily through various ways of consumption. The unlimited consumption of the ever-growing population of the world is creating pressure every now and then. Hence, ethical Consumerism is the only solution to this problem, in which the consumers consume the needed goods ethically; purchase such goods, which cause less damage to the environment (McDonagh et al. 2012). In this particular assignment, Unilever has been selected as the chosen organization. Unilever is one of the largest multinational companies based on UK. Dealing with more than four hundred brands, this organization has maintained its ethics, culture and beliefs. The ethical issues of Unilever has been discussed in detail. Moreover, this particular study has provided a detailed overview about the importance of ethical consumption. A brief overview of Ethical Consumption: Ethical Consumption refers to the method of modifying ones modes of purchasing items in such a way that they can help in contributing towards the preservation of the environment (Eagle et al. 2015). If the consumers are reducing their consumption of those items, which contain the non-biodegradable materials within them, or involves the intense usage of the non-renewable resources, then the conservation of resources is very much possible (Mudrack and Mason 2013). Food and beverages, some other fast moving consumer goods of daily consumption, banking and finance related activities and fashion constitute the range of products and services, regarding which both the consumers and producing firms should deal more ethically. The importance of ethical consumption: Ethical consumerism also denotes that kind of consumerism in which the consumer makes sure that he plays a vital role in reducing the exploitation of the children and women working in many hazardous factories, this can be done only by reducing the usage of those resources or the products (Djordjevic 2014). Through maintenance of ethics or ethics based consumption, the consumers can prevent the exploitation of the human, animal and natural resources. It not only means acting morally in the prevention of the natural resources, but also preservation of the human and animal resources, which are equally valuable (Sebastiani et al. 2013). For instance, if the consumption of non-vegetarian delicacies or the usage of animals in making different types of decorative pieces were reduced, then it would be possible to protect the reduction of the rate of exploitation of those species that are on the verge of extinction. In the crackers factories and in many other industries where children and wom en are subjected to hazardous activities, may lead to the dangerous accidents frequently. The decrease in the demand of such goods by the customers is the only means of saving the human exploitation (Buil et al.2013). An overview or outline of Unilever and its Ethical issues: Unilever has become the largest manufacturer in the packaged fast moving consumer goods in the entire world. Unilever is operating in all the countries of the world, touching everyday more than two billion lives. Almost all the well known brands such as Dove, Axe, Blue Band, Sunlight, Lux, Knorr, Lifebuoy and many others come under the portfolio of Unilever. Unilever through almost all its products promises to keep its consumers happy and make an impact on their lives (Grimmer and Bingham 2013). The organization has contributed largely in creating employment in nearly 150 countries throughout the world, where its brands are operating (Djordjevic 2014). The most important and praiseworthy fact about Unilever is highly concerned about the welfare of its employees, providing them with all the facilities, ensuring their safety during their work in the workplace; rewarding them on the basis of their performance; and above all assuring them with their job security. These are the basic things which the workforce of any firm usually demands and must demand (Benn et al. 2014). Unilever has very deftly segregated its brand portfolios. This division has proved highly advantageous for the company because it is now operating in the fields of healthcare, personal care, food and beverages. This segregation of the products has enabled Unilever to reach the customers and satisfy their diversified needs at the same time keeping in mind the purchasing potential of the consumers. The organization has always claimed to keep the manufacturing cost low, so that it becomes possible for Unilever to serve its customers in the best possible way; by providing them the products at reasonable prices. Unilever by launching products such as Dove and Lux beauty soaps, detergent soaps, deodorants, various food items and beverages, has proved itself in each segment of necessity, as these goods form the requirements of ones day to day life. According to the organization, the world today is in great need of conservation of its resources, which are depleting very rapidly due to the irrational usage and over exploitation of resources. The ever growing population of the world is consuming the resources of the earth immensely, which will lead to the extinction of the non renewable precious resources. Thus, Unilever claims that it takes a great care while producing and accessing the resources for the products, so that no damage is caused to the environment. Because when the earth is safe and the surroundings are healthy, the life on the earth will also remain healthy forever (Fogliasso and Farmer 2014). Unilevers business strategies enable its customers feel very special and pacify them to rely on the brands of Unilever. Dove and lifebuoy and other such well known brands of Unilever have turned to be the necessities of many consumers. Dove through its advertisement has often launched campaigns for healthy and beautiful skin, and Lifebuoy via its campaigns has tried to propagate the message of good health and safety. This is what makes Unilever one of the most reliable brands in the world (Ferrell and Fraedrich 2016). Unilever has also made it sure, that the advertisements it displays must match the thought process of the consumers. For instance, in the advertisement of Dove, the models who promote the brand are shown in a very realistic mode. Unlike the dazzling images of the models shown in the advertisements of other beauty products, Dove is using healthy and realistic body images to promote its product (Solomon et al. 2012).It does not lure its customers through extraneous information about the brand (Eagle 2015). It claims to tell the truth about the benefits of the product. Another example can be considered, that is of Surf Excel, which through its different attractive advertisements tries to convey the message to its consumers that children should not be derived of the fun of their age, their childhood is very valuable and thus they should be allowed to play and think freely (Pandey et al. 2012). Through their Dirt is good campaign, as displayed in the advertisement of Surf Excel, the brand attempts to tell the truth that playing and getting dirty is a positive sign of growth for the children. This is how Unilever and its specific brands operate and appeal directly to the thought processes of the consumers, people can easily relate to what is shown via the advertisements. The manner in which the advertisement of Knorr is shown, very readily applies to the consumers. It is depicted in such a way that relates to the day-to-day activities and food habits of the people, seems to be very familiar with the life and habits of the customers (Korthals 2013). The quality of the products remains researched and formulated. This process is able to make a smooth process for the company to achieve its goals by satisfying the needs of the consumers (Carter 2013). It believes in gaining the trust of the people through the truthful and moralistic business practices. Besides being so ethical in its approach and service to its customers, Unilever has been also accused of some unethical business practices. Many consumers believe that it is unethical on its part to promote its product through such advertisements, which do not appeal to the customers, rather create a bad image of those specific brands in the minds of the consumers (Murphy and Schlegelmilch 2013).The advertisements the customers have considered promoting Axe as going against the ethics. Although Unilever says that the advertisement shown through Axe is not to create a bad image, but only to introduce a smart brand for the youngsters, it is taken by most of the consumers in a wrong way. Results of a short opinion survey:(A primary Research) The reports received from a short survey of the consumer opinions regarding various products, conducted by a small group of students of GSM London, give a good idea about how the modes of consumption works. People interviewed have almost expressed the similar views. According to the consumer viewpoints, the buying behaviour of the buyer depends upon the factors that follow: 1. When the consumer is rest assured about the brand, on which it can rely upon undoubtedly, he gets inclined towards that brand.2. It depends on the culture, customs, surroundings, environment, and lifestyle of a particular buyer.3. It also depends upon the urgency or necessity of the products for the customers.4. The snobbishness of the consumers regarding various brands also determines the demand of the certain goods. This makes a consumer stick to a particular brand (Wilshaw et al. 2013).5. Moreover, in many cases the effect of acting ethically motivates the consumers and their attitude, which makes them buy only those brands that produce organically following the moral values (Orozco and Poonamallee 2014).This short opinion survey conducted by the students comes under the criteria of primary research, since it informs about basic views of the consumers which are the fundamental aspects that ultimately determine the ethics of an organisation as well as their success in satisfying the needs of the buyers. Figure1: Factors affecting buying behaviour (Source: Arnold et al. 2012) Conclusion: The primary research undertaken very clearly gives knowledge about the behaviour of the consumers and their views on ethical consumption which is very important for creating the base for a sustainable society and environment. The secondary research, on the other hand depicts how an organisation has emphasizes upon the ethical issues and the behaviour of the customers, and produces the goods and manages them accordingly. This in turn also enables the firm to set forth an example for the other manufacturing concerns to produce and proceed accordingly. Hence, it is evident from all the above observations and discussion regarding Ethical consumerism, modes of consumer behaviour and ethical business practices to be followed, that Ethical Consumerism can only turn out to be successful if it is accompanied by the moral practices of the business organizations as well as those of the consumers. (Quarshie et al. 2015). Undoubtedly, the practice of ethics-based consumerism is the need of the hour in order to preserve the animal, human and natural resources via reduction of over exploitation and over consumption (McDonald 2014). Recommendations: As far as Unilever is concerned, it is quite clear that the organization, which is able to touch the lives of more than two billion consumers, truly remains concerned about the quality and impact of its products. The moral values and the truth based business practices have formed the basis strong foundation of the company in the global market (Muralidharan and Madhavi 2014.) The only aspects, which should be taken care of are as follows: 1. To make the people more and more assured regarding the benefits and ethics of its products. It must avoid the promotion of the products through such advertisements, which are unethical and do not appeal to the consumers and go against the moral values of life (Arnold et al. 2012).2. As it is seen in the case of Axe and other beauty products, Unilever should make amendments in the concept of those ads, so that it is able to earn the trust of the customers and prove itself a truly reliable brand.3. Moreover, it should also continue maintaining the ways of sustainable development and keep in consideration its claims while manufacturing the goods, as it can only help in establishing itself in the hearts of the people and in the business world (Parboteeah and Cullen 2013). References: Arnold, D.G., Beauchamp, T.L. and Bowie, N., 2012. Ethical theory and business. Pearson Higher Ed. Muralidharan, P. and Madhavi, C., 2014. Emerging Ethical Issues due to Technological Developments in an Era of Globalization. Asian Journal of Research in Social Sciences and Humanities, 4(4), p.317. Murphy, P.E. and Schlegelmilch, B.B., 2013. Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section.Journal of Business Research, 66(10), pp.1807-1813 Korthals, M., 2013. Ethics of food production and consumption. Eagle, L., Dahl, S. and Low, D.R., 2015. Criticisms of Marketing. Marketing Ethics Society, p.29. Fogliasso, C.E. and Farmer, C., 2014. Rawls' A Theory Of Justice And Its Application To Modern Organizations. Ethics Critical Thinking Journal,2014(1). Benn, S., Dunphy, D. and Griffiths, A., 2014. Organizational change for corporate sustainability. Routledge McDonagh, P., Dobscha, S. and Prothero, A., 2012. Sustainable Consumption and Production. Transformative consumer research for personal and collective well-being, p.267. Buil, I., Martnez, E. and de Chernatony, L., 2013. The influence of brand equity on consumer responses.Journal of consumer marketing,30(1), pp.62-74. Carter, J., 2013. Corporate social responsibility: Ben Jerrys. Djordjevic, B., 2014. The Nature of Strategic Management.Archives of Business Research,2(4), p.38. Eagle, L., 2015. Introduction to Marketing Ethics.Marketing Ethics Society, p.1. Ferrell, O.C. and Fraedrich, J., 2016.Business ethics: Ethical decision making cases. Nelson Education. Grimmer, M. and Bingham, T., 2013. Company environmental performance and consumer purchase intentions.Journal of Business Research,66(10), pp.1945-1953. McDonald, G., 2014.Business Ethics: A Contemporary Approach. Cambridge University Press. Mudrack, P.E. and Mason, E.S., 2013. Ethical judgments: What do we know, where do we go?.Journal of Business Ethics,115(3), pp.575-597. Orozco, D. and Poonamallee, L., 2014. The role of ethics in the commercialization of Indigenous knowledge.Journal of business ethics,119(2), pp.275-286. Pandey, M.K., Tiwari, S. and Srivastava, S.K., 2012. Ethics of international business in global economy.International Journals of Marketing and Technology,2(8), pp.236-248. Parboteeah, K.P. and Cullen, J.B., 2013.Business ethics. Routledge. Quarshie, A.M., Salmi, A. and Leuschner, R., 2015. Sustainability and corporate social responsibility in supply chains: The state of research in supply chain management and business ethics journals.Journal of Purchasing and Supply Management. Sebastiani, R., Montagnini, F. and Dalli, D., 2013. Ethical consumption and new business models in the food industry. Evidence from the Eataly case.Journal of business ethics,114(3), pp.473-488. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU. Waddock, S., 2014. Wisdom and responsible leadership: Aesthetic sensibility, moral imagination, and systems thinking. InAesthetics and business ethics(pp. 129-147). Springer Netherlands. Wilshaw, R., Unger, L., Quynh, C.D. and Thu, T.P., 2013. Labour Rights in Unilever's Supply Chain: From compliance to good practice. An Oxfam study of labour issues in Unilever's Viet Nam operations and supply chain.Oxfam Policy and Practice: Private Sector,10(1), pp.1-108.

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